Nonprofit Blog

Welcome to the Mockingbird Analytics blog—where we share practical tips, thoughtful reflections, and expert insights for growing, sustaining, and strengthening your nonprofit. Whether you're navigating grant funding, evaluating your impact, or building internal systems, our blog is here to support your mission with clarity and strategy.

Explore our latest posts below to discover new ideas, tools, and conversations designed to help your organization grow.

Jessica Payne Jessica Payne

How to select the best data collection software for your nonprofit?

Data. You’ve got it, and you worked hard to get it, too. You’ve mired yourself in questionnaires and surveys, dug deep into a thousand spreadsheets to get tangible figures, and carefully tracked the results of every email, letter, or flyer you’ve sent out. You’re up to your eyeballs in numbers – now what?

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Jessica Payne Jessica Payne

Why We Need More Nonprofits?

Every day, we face new and emerging issues which is exactly why we need fresh ideas and new perspectives that fuel new nonprofits. Contrary to popular belief, it has NOT all been done before.

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Jessica Payne Jessica Payne

How To Tell Your Authentic Story Through Video - Part 1

This is part of a series of blogs on how to tell the history of your organization through video. Next month, Kerri will go through examples of her own what, how, why, and who to illustrate how to create a compelling, emotional brand story in video.

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Jessica Payne Jessica Payne

Ecosystem Theory for Nonprofits

Mapping out the ecosystem that social justice work exists within allows nonprofits to look at the cause and community that you are serving, holistically. Ecosystem theory further enables nonprofits to examine where an organization might have service gaps and also helps surface opportunities to create partnerships and build power collectively through coalitions.

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Jessica Payne Jessica Payne

Nonprofit Marketing: Creating videos that explain why you do it!

In this opportunity we have Kerri Feazell, founder of Concurrent Productions, a production company offering high-quality, emotionally authentic brand story videos to businesses in Southern California and beyond. She will share in this blog her experience creating amazing content for nonprofit organizations .

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Jessica Payne Jessica Payne

A Guide on How To Avoid Grant Emergencies

Grant emergencies are nobody’s friend yet we can sometimes find ourselves caught in the middle of an eleventh-hour submission, sweating bullets and panicking as every second speeds by.

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Jessica Payne Jessica Payne

LOIs: Making Your Case for a Full Application

More and more grantmakers are asking grantseekers to submit a brief letter of inquiry or intent (LOI) to screen before allowing them to submit a full proposal. Making a strong and concise case for why you are a good fit for their funding is the first critical step to getting a foundation grant.

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Jessica Payne Jessica Payne

Designing Metrics: A How to Guide

Metrics are, at their core, a way of measuring something. The social impact of your nonprofit may be nebulous, but when you write down your progress and goals in actual numbers, the bigger picture comes into focus.

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Jessica Payne Jessica Payne

Starting a Non-Profit? Here's what you should tackle first.

When it comes to your start-up non-profit, there seem to be a constant stream of to-dos. It’s tempting to dive into perfunctory tasks  - easy ones that promise immediate results – before grounding yourself with structural work that might seem methodical or overwhelming. Before you throw yourself into choosing the perfect font for your organization’s letterhead, make sure you’re not putting off building a solid foundation.

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Jessica Payne Jessica Payne

A Guide to Grant Readiness

Applying for a grant can be a lot more work that simply answering questions and filling out applications. Many funders require detailed evidence of your organization, to develop a full picture of who you are and what your organization does. Their goal is to get to know you very well before they hand over thousands (or millions, if we’re lucky) of dollars to complete strangers who are making lofty promises. Therefore, your goal is to make sure you have everything you need, so you’re ready for whatever they throw at you.

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Jessica Payne Jessica Payne

Giving Thanks

Thanking your donors is one of the most important aspects of fundraising. Properly thanking your donors can often mean the difference between getting another grant/gift from that donor and being passed over for the next ask.

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Jessica Payne Jessica Payne

Making your 501(c)3 dreams a reality

When the idea for a nonprofit is still just a hint of an inkling in the back of your mind, you might be wondering how to make your dreams a reality. In the coming months, we’ll discuss ways to start your nonprofit and get it off the ground.

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Jessica Payne Jessica Payne

Starting a non-profit? Start here

What do you envision after deciding to start your nonprofit? Grateful participants shaking your hand? Ostentatiously shiny award statues being handed to you for your contributions? Lavish fundraisers, perhaps with shrimp cocktail? Before you settle in and drift off to the dull roar of thunderous applause from the loving community you’ve helped, you’ll need to do a serious reality check. Take a look through this checklist to keep your goals on track!

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Jessica Payne Jessica Payne

Knowledge, Attitude, and Behavior: How to ask the Right Questions

Surveys are crucial to collect data and understand the people you are working with. Writing and asking the right type of question is vital to gather the best results. Phrasing is so important when it comes to data collection. There are three main types of questions and each are useful and necessary to create the most robust survey possible. By breaking down each category, you will learn how to write the best questionnaire. So, let’s get started.

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We’re passionate about helping nonprofits grow and make an impact. Get in contact here.