Nonprofit Blog
Welcome to the Mockingbird Analytics blog—where we share practical tips, thoughtful reflections, and expert insights for growing, sustaining, and strengthening your nonprofit. Whether you're navigating grant funding, evaluating your impact, or building internal systems, our blog is here to support your mission with clarity and strategy.
Explore our latest posts below to discover new ideas, tools, and conversations designed to help your organization grow.
Making the Most of Your Social Media Efforts
Social Media: everybody uses it, but how do you know when you’re using it right? We decided to delve into some social media research and find out the current ‘best practices’ to help you and your non-profit connect to your followers and build your platform.
On the Merits of External Evaluation
What if everyone you knew approved of everything you did? What if all of your ideas were greeted with enthusiastic nods, your projects were stamped with gold stars, and your reports were eagerly approved without hesitation?
The Database is Done, Now What?
Here are some tips to keeping that shiny new database in tiptop shape, in order to best suit your organization’s need and ensure successful program evaluation.
Building Relationships
Building relationships with current and potential funders is necessary in every aspect of fundraising, even grant writing.
Survey Says…
Today, we’re delving deeper into a prime way to mine your clients and donors for data – surveys. We’ve all taken them at one point or another, but what makes a survey successful?
Day-to-Day Data
Data is everywhere you turn! It’s in the emails you receive, the dashboard of your car, and even the nutrition label on your yogurt. It can feel fairly overwhelming, especially when you must gather information, sort relevant data from filler, and then determine how to best use your newly discovered facts and figures. It’s enough to give you a headache! To ease the pain, we’re giving you a few easy ways to gather useful data in everyday situations.
Info on Infographics
Infographics are the visual representations of important facts and figures. Using eye-catching colors and images can make content more memorable, engaging, and easy to understand. When you need to get a point across to potential donors, supporters, or clients, constructing an infographic may be the answer.
Mockingbird's Guide to Helpful Websites
We utilize the Internet so much on a day to day basis that we sometimes take its immensity and helpfulness for granted – that is, until our WiFi cuts out, and we rush to the nearest Starbucks to reconnect and normalize our lives again. The vastness of the World Wide Web can be overwhelming, and while it’s sometimes difficult to sift through the sheer amount of information you can glean from an hour’s worth of research, the web can also connect you to useful tips, helpful data, and even potential employees, mentors, or donors. We’ve compiled a list of valuable websites to help you navigate the Web’s plethora of resources.
Building Clear Program Goals for Nonprofits
In an era where grassroots organizing faces unprecedented challenges and scrutiny, revolutionary community leaders must articulate precise program objectives that can withstand both internal pressures and external opposition.
Incubator Member Spotlight: Shmuel Tamo of Indigenous Roots Productions
A conversation with Spring 2025 Mockingbird Incubator Alumni Samuel (Shmuel) Tamo, Founder and Executive Director of Indigenous Roots Productions.
How to Build a More Meaningful Board
Building a more meaningful nonprofit board is a critical task for organizations striving to make a lasting impact on their communities and causes.
Defining Success for Your Nonprofit Organization
Success looks different for every nonprofit. This blog breaks down how direct service, volunteer-based, and advocacy organizations can define and measure impact—while staying grounded in achievable goals.
Designing Data That Moves People: 4 Principles of Effective Information Design for Nonprofits
This blog shares four key principles of information design to help nonprofits turn raw data into clear, compelling visuals for funders, stakeholders, and community members.
Nonprofit Strategy and Evaluation: Why You Need Both to Grow
This blog explains why every nonprofit—especially new and growing ones—needs a strategic plan and evaluation framework. Learn how to set clear goals, build a path forward, and measure the impact of your work.
Board Meeting Efficiency: A Story About Trampolines
Board meetings don’t have to be long, awkward, or inefficient. This blog offers practical tips for leading effective nonprofit board meetings that build engagement, accountability, and momentum—with just a hint of humor.
How to Write an Eye-Catching Letter of Interest (LOI)
Letters of Interest (LOIs) help nonprofits introduce their mission and funding needs before submitting a full proposal. This blog walks you through what an LOI is, why funders use them, and how to write one that gets noticed—with step-by-step tips and examples from the Mockingbird Analytics team.
Assembling Your Nonprofit Board: A Friendly Guide to Getting Started
This blog offers a practical and engaging guide for nonprofit leaders recruiting their first board. From building intentionally to creating a board that supports evaluation and fundraising strategy, it highlights the key traits and steps needed to get the right people around the table.
Evaluation for Small Nonprofits: Why It Still Matters
This blog explores why evaluation is essential for nonprofits of all sizes—especially smaller ones. It breaks down how tracking outcomes builds trust, informs strategy, and strengthens fundraising, while addressing the fears and challenges of diving into data for the first time.
Logic Models vs. Theory of Change AKA: how to get to a puppy filled meadow
Let’s explore the difference between Logic Models and Theory of Change and why Theory of Change is a more effective tool for nonprofits looking to define their goals, measure their impact, and communicate their value to funders.
Our Spring 2023 Incubator Seed Grant Winner: The Color of Excellence®️
For our next Incubator Program highlight, we’re shining a spotlight on Brittany Gail Thomas, Founder & CEO of The Color of Excellence®️! The Color of Excellence (COE®️) is a nonprofit membership organization that provides curated training and programming for both current and future attorneys of color to combat systematic oppression. COE®️ educates, enhances, and empowers both current and future attorneys of color to embrace their authenticity, advocate zealously, and overcome adversity both in and out of the courtroom. As the grant recipient from Mockingbird’s Incubator Program, we’re thrilled to share resources and further empower COE®️ to pursue their mission with success. Read below for the interview!

