Nonprofit Blog

Welcome to the Mockingbird Analytics blog—where we share practical tips, thoughtful reflections, and expert insights for growing, sustaining, and strengthening your nonprofit. Whether you're navigating grant funding, evaluating your impact, or building internal systems, our blog is here to support your mission with clarity and strategy.

Explore our latest posts below to discover new ideas, tools, and conversations designed to help your organization grow.

Jessica Payne Jessica Payne

Making the Most of Your Social Media Efforts

Social Media: everybody uses it, but how do you know when you’re using it right? We decided to delve into some social media research and find out the current ‘best practices’ to help you and your non-profit connect to your followers and build your platform.

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Jessica Payne Jessica Payne

On the Merits of External Evaluation

What if everyone you knew approved of everything you did? What if all of your ideas were greeted with enthusiastic nods, your projects were stamped with gold stars, and your reports were eagerly approved without hesitation?

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Jessica Payne Jessica Payne

The Database is Done, Now What?

Here are some tips to keeping that shiny new database in tiptop shape, in order to best suit your organization’s need and ensure successful program evaluation.

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Jessica Payne Jessica Payne

Building Relationships

Building relationships with current and potential funders is necessary in every aspect of fundraising, even grant writing.

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Jessica Payne Jessica Payne

Survey Says…

Today, we’re delving deeper into a prime way to mine your clients and donors for data – surveys. We’ve all taken them at one point or another, but what makes a survey successful?

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Jessica Payne Jessica Payne

Day-to-Day Data

Data is everywhere you turn! It’s in the emails you receive, the dashboard of your car, and even the nutrition label on your yogurt. It can feel fairly overwhelming, especially when you must gather information, sort relevant data from filler, and then determine how to best use your newly discovered facts and figures. It’s enough to give you a headache! To ease the pain, we’re giving you a few easy ways to gather useful data in everyday situations.

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Jessica Payne Jessica Payne

Info on Infographics

Infographics are the visual representations of important facts and figures. Using eye-catching colors and images can make content more memorable, engaging, and easy to understand. When you need to get a point across to potential donors, supporters, or clients, constructing an infographic may be the answer.

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Jessica Payne Jessica Payne

Mockingbird's Guide to Helpful Websites

We utilize the Internet so much on a day to day basis that we sometimes take its immensity and helpfulness for granted – that is, until our WiFi cuts out, and we rush to the nearest Starbucks to reconnect and normalize our lives again. The vastness of the World Wide Web can be overwhelming, and while it’s sometimes difficult to sift through the sheer amount of information you can glean from an hour’s worth of research, the web can also connect you to useful tips, helpful data, and even potential employees, mentors, or donors. We’ve compiled a list of valuable websites to help you navigate the Web’s plethora of resources.

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Jessica Payne Jessica Payne

Defining Success for Your Nonprofit Organization

Success looks different for every nonprofit. This blog breaks down how direct service, volunteer-based, and advocacy organizations can define and measure impact—while staying grounded in achievable goals.

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Jessica Payne Jessica Payne

Board Meeting Efficiency: A Story About Trampolines

Board meetings don’t have to be long, awkward, or inefficient. This blog offers practical tips for leading effective nonprofit board meetings that build engagement, accountability, and momentum—with just a hint of humor.

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Jessica Payne Jessica Payne

How to Write an Eye-Catching Letter of Interest (LOI)

Letters of Interest (LOIs) help nonprofits introduce their mission and funding needs before submitting a full proposal. This blog walks you through what an LOI is, why funders use them, and how to write one that gets noticed—with step-by-step tips and examples from the Mockingbird Analytics team.

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Jessica Payne Jessica Payne

Assembling Your Nonprofit Board: A Friendly Guide to Getting Started

This blog offers a practical and engaging guide for nonprofit leaders recruiting their first board. From building intentionally to creating a board that supports evaluation and fundraising strategy, it highlights the key traits and steps needed to get the right people around the table.

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Jessica Payne Jessica Payne

Evaluation for Small Nonprofits: Why It Still Matters

This blog explores why evaluation is essential for nonprofits of all sizes—especially smaller ones. It breaks down how tracking outcomes builds trust, informs strategy, and strengthens fundraising, while addressing the fears and challenges of diving into data for the first time.

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Jessica Payne Jessica Payne

Our Spring 2023 Incubator Seed Grant Winner: The Color of Excellence®️

For our next Incubator Program highlight, we’re shining a spotlight on Brittany Gail Thomas, Founder & CEO of The Color of Excellence®️! The Color of Excellence (COE®️) is a nonprofit membership organization that provides curated training and programming for both current and future attorneys of color to combat systematic oppression. COE®️ educates, enhances, and empowers both current and future attorneys of color to embrace their authenticity, advocate zealously, and overcome adversity both in and out of the courtroom. As the grant recipient from Mockingbird’s Incubator Program, we’re thrilled to share resources and further empower COE®️ to pursue their mission with success. Read below for the interview! 

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We’re passionate about helping nonprofits grow and make an impact. Get in contact here.