Nonprofit Blog

Welcome to the Mockingbird Analytics blog—where we share practical tips, thoughtful reflections, and expert insights for growing, sustaining, and strengthening your nonprofit. Whether you're navigating grant funding, evaluating your impact, or building internal systems, our blog is here to support your mission with clarity and strategy.

Explore our latest posts below to discover new ideas, tools, and conversations designed to help your organization grow.

Advocacy & Leadership Jessica Payne Advocacy & Leadership Jessica Payne

Getting Involved in Advocacy: An Election Primer for Nonprofits

As nonprofits, it is important to maintain a nonpartisan stance when engaging with and talking about candidates. While nonprofits may take a stance on specific issues or policies, this is considered lobbying and can only take up a small percentage of your organization’s budget (see more on the IRS substantial part test below). Voting is inherently a nonpartisan issue, so as long as you encourage people to register and vote without tying that message to specific candidates or issues, you will be in full compliance with the law.

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Impact Research & Evaluation Jessica Payne Impact Research & Evaluation Jessica Payne

Data Collection and COVID-19 – Why Now? And How?

Data collection for nonprofits has always been important. It helps us understand the communities we serve and to monitor and measure the impacts of our work. Data collection helps inform the future direction of our work, it helps identify gaps and challenges, and it informs funders about not only our impact, but also about what is happening on the ground. Last but certainly not least, data collection helps us grow, maintain, and strengthen community relationships!

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Capacity Building Jessica Payne Capacity Building Jessica Payne

Ready to get started with your nonprofit? Here is what you should invest in.

Ready to get started with your nonprofit? You might be tempted to DIY everything to save money. However, remember that your time is valuable, as well; could it be allocated to something more important? If you’re not sure how to do something – or it’s not a skill set at which you excel – you might waste time and resources as you scramble to complete tasks yourself. You could even end up spending unnecessary funds to fix rookie mistakes.

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Capacity Building Jessica Payne Capacity Building Jessica Payne

Why “Building an Individual Giving Program Guide?”

My professional journey into the world of fund development is not an uncommon one. Like countless other fundraisers, I fell into this work without a true understanding of the art, science, and/or process of asking donors to support the mission of an organization. Those first few years building an individual giving program for an organization were both exhilarating and frustrating. When I would meet with other fundraisers or attend trainings, it felt as if those who were more experienced than myself were speaking another language. These conversations always left me lost and searching. Sometimes, they even left me wondering if this work was truly for me.

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Capacity Building Jessica Payne Capacity Building Jessica Payne

Communication in a Crisis

Things are running smoothly at your nonprofit: you’re seeing tangible results, everyone’s getting along and working together well, and your operation is growing by the day. When you’ve finally gotten into a comfortable groove, suddenly, something throws a wrench into your plans. It’s hard to see a crisis coming, but when an unexpected occurrence creates an immediate roadblock, you must find a way to process it and move forward as an organization. If you can’t deal with an internal crisis swiftly and appropriately, your nonprofit could crumble before your eyes.

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Financial Management Jessica Payne Financial Management Jessica Payne

990s FAQ

If you’re a non-profit your Annual 990 form due date is right around the corner (yikes!) and the Mockingbird Team and I want to make sure that you’re ready! So we’ve put together a handy guide for getting your 990s done and out the door so you focus on other things. 

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Jessica Payne Jessica Payne

Why Is Ethical Leadership Important In Nonprofits?

Nonprofit organizations don’t materialize out of thin air. They’re created for very specific reasons: someone saw a need for change and decided to take action. Whether your particular nonprofit is centered upon helping individuals or the planet as a whole, your goal is ultimately to make the world a better place in some capacity. However, while you’re furthering your cause, don’t forget about the important people working alongside you.

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Jessica Payne Jessica Payne

How To Tell Your Authentic Story Through Video - Part 1

This is part of a series of blogs on how to tell the history of your organization through video. Next month, Kerri will go through examples of her own what, how, why, and who to illustrate how to create a compelling, emotional brand story in video.

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Jessica Payne Jessica Payne

Ecosystem Theory for Nonprofits

Mapping out the ecosystem that social justice work exists within allows nonprofits to look at the cause and community that you are serving, holistically. Ecosystem theory further enables nonprofits to examine where an organization might have service gaps and also helps surface opportunities to create partnerships and build power collectively through coalitions.

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Jessica Payne Jessica Payne

Nonprofit Marketing: Creating videos that explain why you do it!

In this opportunity we have Kerri Feazell, founder of Concurrent Productions, a production company offering high-quality, emotionally authentic brand story videos to businesses in Southern California and beyond. She will share in this blog her experience creating amazing content for nonprofit organizations .

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We’re passionate about helping nonprofits grow and make an impact. Get in contact here.