Nonprofit Blog

Welcome to the Mockingbird Analytics blog—where we share practical tips, thoughtful reflections, and expert insights for growing, sustaining, and strengthening your nonprofit. Whether you're navigating grant funding, evaluating your impact, or building internal systems, our blog is here to support your mission with clarity and strategy.

Explore our latest posts below to discover new ideas, tools, and conversations designed to help your organization grow.

Jessica Payne Jessica Payne

Survey Says…

Today, we’re delving deeper into a prime way to mine your clients and donors for data – surveys. We’ve all taken them at one point or another, but what makes a survey successful?

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Jessica Payne Jessica Payne

Day-to-Day Data

Data is everywhere you turn! It’s in the emails you receive, the dashboard of your car, and even the nutrition label on your yogurt. It can feel fairly overwhelming, especially when you must gather information, sort relevant data from filler, and then determine how to best use your newly discovered facts and figures. It’s enough to give you a headache! To ease the pain, we’re giving you a few easy ways to gather useful data in everyday situations.

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Jessica Payne Jessica Payne

Info on Infographics

Infographics are the visual representations of important facts and figures. Using eye-catching colors and images can make content more memorable, engaging, and easy to understand. When you need to get a point across to potential donors, supporters, or clients, constructing an infographic may be the answer.

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Jessica Payne Jessica Payne

Mockingbird's Guide to Helpful Websites

We utilize the Internet so much on a day to day basis that we sometimes take its immensity and helpfulness for granted – that is, until our WiFi cuts out, and we rush to the nearest Starbucks to reconnect and normalize our lives again. The vastness of the World Wide Web can be overwhelming, and while it’s sometimes difficult to sift through the sheer amount of information you can glean from an hour’s worth of research, the web can also connect you to useful tips, helpful data, and even potential employees, mentors, or donors. We’ve compiled a list of valuable websites to help you navigate the Web’s plethora of resources.

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Jessica Payne Jessica Payne

Defining Success for Your Nonprofit Organization

Success looks different for every nonprofit. This blog breaks down how direct service, volunteer-based, and advocacy organizations can define and measure impact—while staying grounded in achievable goals.

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Jessica Payne Jessica Payne

Board Meeting Efficiency: A Story About Trampolines

Board meetings don’t have to be long, awkward, or inefficient. This blog offers practical tips for leading effective nonprofit board meetings that build engagement, accountability, and momentum—with just a hint of humor.

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Jessica Payne Jessica Payne

How to Write an Eye-Catching Letter of Interest (LOI)

Letters of Interest (LOIs) help nonprofits introduce their mission and funding needs before submitting a full proposal. This blog walks you through what an LOI is, why funders use them, and how to write one that gets noticed—with step-by-step tips and examples from the Mockingbird Analytics team.

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Jessica Payne Jessica Payne

Evaluation for Small Nonprofits: Why It Still Matters

This blog explores why evaluation is essential for nonprofits of all sizes—especially smaller ones. It breaks down how tracking outcomes builds trust, informs strategy, and strengthens fundraising, while addressing the fears and challenges of diving into data for the first time.

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Jessica Payne Jessica Payne

2018, Year in Review!

Happy New Year! Now that grandma’s Christmas fudge has been devoured and the confetti’s been swept away, it’s time to dive into 2019. Before we get down to business, we’d like to take a misty, nostalgia-laden look back at what we achieved last year.

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Jessica Payne Jessica Payne

2017: Year in Review!

Where did the year go? It’s already December, and you're not alone if you’re marveling at how quickly 2017 has passed before our eyes. Before we ring in the New Year with celebratory champagne and a round of Auld Lang Syne, let’s take a look back at how this year has shaped up for Mockingbird Analytics and nonprofit giving as a whole.

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We’re passionate about helping nonprofits grow and make an impact. Get in contact here.