Intern Blog #1: Social Media Strategies for Non-Profits

In the next few months, you will hear from our summer interns about their experience with Mockingbird Analytics and what they have learned.

Seidy is a rising senior at the Wharton School of Business in Philadelphia, PA. While most of her experience with social impact revolves around educational opportunity for all students, she also wants to continue down a path where she works side by side with all types of small businesses and organizations to help spread community impact. 


This past summer, I worked as a Business Development Intern with Mockingbird Analytics. Many of my tasks involved finding and implementing cost-effective and valuable strategies. As a result, I compiled some of the most important things I learned this summer:

Let’s face it - social media can be one of the most useful yet most tedious forms of communication for non-profits and businesses alike. However, it’s still an incredibly useful tool.

Oftentimes, we think of social media as merely a way for companies to generate new leads and share sales; it can be difficult to think of the good it can do for non-profits. For that reason, we have drafted five useful social media tips that will help you tell your story.

1. Define goals

As with any new activity in which your organization chooses to take part, you must engage in social media with clear goals in mind. What do you want to accomplish? Are you looking to gather more volunteers? Communicate with your funders and board? Reach out to new clients? The clearer your goals, the better you can create social media campaigns to achieve them.

2. Choose your sites

With such an abundance of social media sites available, it can be hard to keep up with what’s new and hot. You don’t need to have an account with each site - in fact, that’s probably one of the worst things you can do. Remember, social media is valuable, but so is your time. It may not seem like it, but social media management is time consuming, and if you’re dealing with limited staff and time, it is absolutely necessary to pick the sites that will help you the most.

Facebook and Twitter are our top picks. You can easily post pictures, link to other sites, and manage your output. If you want to post to multiple sites at once, you can use free applications, like our favorites, IFTTT(If This Then That) * and the free version of Hootsuite*.

3. Create a plan

Make your life a little bit easier, and create a plan for your social media sharing. Sit down and plan out which graphics and posts you want to share and when.

Also, keep in mind that there are ideal times to post on each site. This HubSpot article* summarizes that best times, based on studies and analytics.

4. Introduce your organization

This sometimes escapes us because it is such a simple piece. You do great work! You know you do great work! So how do you share that? Start off with an introduction. Your clients, board, staff, and volunteers already know what you do, but what about the rest of the world? What about potential funders and volunteers? Take a minute to put your best foot forward and tell us about who you are and what you do! 

Take note, if your branding (logos, catchphrase, etc.) is important, plaster it throughout your pages. Use it as your banner and profile picture. Make sure anyone who looks at your pages knows your name.

5. Share your story

It’s easy to fall into the pattern of updates, interesting articles related to your cause, and memes, but don’t forget to tell your story. Celebrate your successes, your staff, and your clients.

Social media gives you and your organization a chance to share the good you bring into your community and the impact that you have on the lives of others. Take full advantage of this opportunity: show the world what you’ve done and what you hope to do!


* We do not receive any compensation for linking to these sites.